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The Journal of the Lincoln Heights Literary Society
Miscellanea and Ephemeron

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04/05/2004 Archived Entry: "Magazine review: Beckett Anime Collector"

Beckett Anime Collector Vol. 6 No 3. Issue 55
Publisher: Beckett

A magazine of lighter paper and thinner glossy stock, its contents seem to reflect the material used to print it. Content that contains a bit of this and a bit of that touching on Yu-Gi-Oh, Pokemon, Inuyasha, and Duel Masters. It is reflective of the attention span of their target market. Short, sweet, and thin. If you are over the age of 15, this won’t hold too much interest.

The Price Guides for Pokemon Cards and Yo-Gi-Oh are thorough and helpful for value guided purchases as well as ascertaining the value of one’s collection.

Otherwise you’ll find reprinted articles from the Yu-Gi-Oh Collector Issue 11, as well as like minded articles that introduce the ideas, culture and general flavor of the Anime and Anime card collecting community.

In other words, I would call it a beginner’s guide to becoming a retail customer for the Anime industry.

I get the feeling that this particular titled magazine is the compilation of snippets from the Beckett Line of title specific collector magazines. The advertising is more frequent and crass. Featuring the who’s who of cable network cartoon providers; ABC, ABCfamily, Disney, CartoonNetwork, et al. Retail sellers such as Samgoody, Suncoast, BestBuy, and Fry’s also get some real estate within the magazine. Beckett themselves reserves 6 pages of real estate to sell their Cool Anime Stuff.

There are 4 contests throughout the magazine. Maybe it’s my age, maybe I’ve been in sales and marketing too long myself, but all I can think is, “Jeesh, they’ve pushed the Major retailers and broadcasters in the kids’ faces, now they want a boatload of free market research from them?”

Ultimately, I tried my best to stay focused inside this publication, but failed. It is, for all intents and purposes, a commercial.

Save your money, and buy Beckett’s title specific collector magazines.

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